There’s always new products releasing in the beauty world. I was trying to think of things presently happening within the beauty community, and after putting in some thought to it, I realized that all I have been seeing on Instagram and twitter is hype around the new Kourt X Kylie collection. I figured that this is definitely a current event in the beauty community!
I have scrolled through post after post hyping up the collection, where Kourtney Kardashian collaborated with her sister’s well-known, successful makeup brand Kylie Cosmetics. This is not the first time Kylie has teamed up with a sibling, however, having a collection with Kim as well.
The collection features velvet liquid lipsticks ($16 each) as well as 4 eyeshadow palettes ($24 each). I love how she released some smaller palttes, as her usual eyeshadow palettes can run about $50, and at $24, this is a more affordable price for someone who may want to try the formula of her shadows, but not want to commit to such a high price tag. You can additionally purchase a bundle of a liquid lip and a palette together, at a cheaper price.
Kylie’s brand has grown so popular over the years with her collections selling out consistently. This collection with Kourtney dropped yesterday, April 24th, at 6pm and when I checked her site around 9pm, all of the eyeshadow palettes and palette bundles were sold out (besides The Green Palette) with only the single liquid lips remaining. As of currently, 4/25 at 7pm, everything except the lip shade “Rad” is sold out!
The family is aways in the spotlight, and whenever she releases a new collection it seems to be world news! For example, when she announced the birth of her daughter, Stormi, she also shortly after released a “Weather” Collection in honor of her daughter.
While Kylie does receive some criticism for her personal brand, I admire her initiative as a young woman who has already released her own makeup collection at 20 years old. I love that she has been extremely hard-working and involved in the process of making the actual products, as I feel as though it is typical for celebrities to not have a lot to do with the production, yet just slapping their name on it for branding purposes.
Here are some of Kylie’s posts promoting the impending release.
Kylie posted consistently leading up to the release, constantly reminding her fans and customers to mark the date on their calendars so they can purchase before it sells out. Posts included videos and shots from a promotional photo shoot she did with Kourtney.
Shop the Collection HERE (hopefully she restocks soon)!
Thanks for reading about my current event within the beauty community! Are you going to try any products from the collection? Let me know in the comments!
Christine
*All photos from Kylie Cosmetics’s Website and Kylie’s Instagram*
Makeup with Christine 